Well before we started building bikes we organized hip-hop parties that celebrated our love for the lifestyle, beats and lyrics.
Dr. Dre, Biggie, 2Pac, Missy Elliott’s swag, music videos and everything else they represented was our inspiration.
Especially the lowriders cruising majestically through the streets of L.A., like in Masta Ace’s “Born to Roll”or the bikes in DMX’s “Ruff Rider’s Anthem” videos.
This passion is united with our skills in building bikes from the ground up. Over the past ten years we have grown our passion to what RUFF CYCLES is today – a hip-hop street culture lifestyle-brand.